Venture For All® Entrepreneurship中文官网

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Venture For All® Entrepreneurial Innovation Finance Online Program

Columbia Business School Professor Jack McGourty & Colleagues

Completion Certificate Signed by Professor McGourty

Opportunity for Professor's Recommendation letter

Bilingual teaching assistants for support

ASDAN Enterprise Award Certificate

January 23rd - February 1st, 2023 (break on weekend)



This program, comprising eight modules, offers an intensive learning experience that focuses on the creation, evaluation, development, and launch readiness of a new business or social enterprise. Program participants learn from Columbia Business School Professor Jack McGourty and Venture for All® Instructors with content delivered through McGraw Hill's leading connect platform.

Each participant enters the program with a preliminary venture idea that they would like to work on. Throughout the program, participants refine their venture' s hypothesized business model based on instructor, peer, and customer feedback. They leave the program fully equipped with the tools and frameworks required to create and launch their new startup.


*This institute schedule outlines the general structure of our programs and is subject to change during the program.

Daily schedule:

8:00-9:15 9:30-11:00 Afternoon
Online classes Group discussion Teamwork activities and assignments

Project schedule:

Module Introduction Homework
Module 1: Your Idea • Program introduction • Identifying & evaluating new venture opportunities
Module 2: Your Business Model • New venture success factors
• Business model canvas
• Value proposition (the offer)
Module 3: Your Customer • Product-market fit
• Customer profile definition
• Customer interview creation
• Data collection & analysis
Module 4: Your Market • Market sizing
• Industry analysis & trends
• Competitive advantage
• Competitor comparison & positioning
Module 5: Your Product • New product development success factors
• Minimum viable products (MVP)
• Product development plans & costs
Module 6: Your Brand • Marketing strategies to drive
customer acquisition
• Digital marketing & social media approaches
Module 7: Your Financial Plan • Revenue & cost assumptions
• Income statement projections
• Cash management
• Capital requirements
• Funding sources
Module 8: Your Launch • Core team selection
• Key partnerships & alliances
• Legal considerations
• Launch readiness


*The lead Columbia professor will teach two modules, while trained instructors of Venture for All® will conduct the other modules.

Jack McGourty

Professor of Columbia Business School
McGourty has, for more than 20 years, been an active member of Columbia University' s entrepreneurial community, establishing an undergraduate minor in tech entrepreneurship, teaching core and advanced courses in entrepreneurship, and launching the federally funded Columbia UniversityHarlem Small Business Development Center, offering technical assistance to local entrepreneurs and small business owners. McGourty is the founder and director of Venture for All®, a global program designed to educate aspiring entrepreneurs and build capacity for highpotential startup ventures in emerging markets. He is the recipient of the Columbia Engineering School' s Distinguished Faculty Teaching Award and Columbia Business School' s Dean' s Award for Teaching Excellence.


At the end of the program, qualified students will receive a certificate of completion from Venture For All® and McGraw Hill, signed by Professor McGourty, to show their achievements in the roadshow and classes and "ASDAN Enterprise" award accredited by UCAS and Oqual from their team performance during team activities.

Certificate of Completion

"ASDAN Enterprise" award




  • 2020年-2021年在ASDAN模拟商赛(区域赛/ 在线赛)中获得冠亚季军团队;
  • 2020年-2021年在ASDAN模拟商赛(区域赛/ 在线赛)中获得奖项的团队;
  • 其他成功通过ASDAN面试的同学


  • 语言:英文
  • 参与:团队参与,每个队 4-6 名学生将成立初创模拟公司,共同学习在教授和导师的带领下模拟创业过程,并以模拟公司的身份参与最终路演。如果学生个人报名,ASDAN 将进行随机组队。

项目时间:2021 年 2 月 1 日 -10 日(10 天)
截止时间:2021 年 1 月 15 日



September, 2022 - January, 2023:

Sign up to participate in the Venture For All® Entrepreneurial Innovation Finance Online Program

January 10th, 2023:

Application Deadline

January 23rd - February 1st, 2023:

Venture For All® Entrepreneurial Innovation Finance Online Program

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