Introduction

This program, comprising eight modules, offers an intensive learning experience that focuses on the creation, evaluation, development, and launch readiness of a new business or social enterprise. Program participants learn from Columbia Business School Professor Jack McGourty and Venture for All® Instructors with content delivered through McGraw Hill's leading connect platform.

Each participant enters the program with a preliminary venture idea that they would like to work on. Throughout the program, participants refine their venture' s hypothesized business model based on instructor, peer, and customer feedback. They leave the program fully equipped with the tools and frameworks required to create and launch their new startup.

Daily schedule：

8:00-9:15	9:30-11:00	Afternoon
Online classes	Group discussion	Teamwork activities and assignments

Project schedule：

Module	Introduction	Homework
Module 1: Your Idea	• Program introduction	• Identifying & evaluating new venture opportunities
Module 2: Your Business Model	• New venture success factors • Business model canvas	• Value proposition (the offer)
Module 3: Your Customer	• Product-market fit • Customer profile definition	• Customer interview creation • Data collection & analysis
Module 4: Your Market	• Market sizing • Industry analysis & trends	• Competitive advantage • Competitor comparison & positioning
Module 5: Your Product	• New product development success factors • Minimum viable products (MVP)	• Product development plans & costs
Module 6: Your Brand	• Marketing strategies to drive customer acquisition	• Digital marketing & social media approaches
Module 7: Your Financial Plan	• Revenue & cost assumptions • Income statement projections • Cash management	• Capital requirements • Funding sources
Module 8: Your Launch	• Core team selection • Key partnerships & alliances	• Legal considerations • Launch readiness

Jack McGourty

Professor of Columbia Business School

McGourty has, for more than 20 years, been an active member of Columbia University' s entrepreneurial community, establishing an undergraduate minor in tech entrepreneurship, teaching core and advanced courses in entrepreneurship, and launching the federally funded Columbia UniversityHarlem Small Business Development Center, offering technical assistance to local entrepreneurs and small business owners. McGourty is the founder and director of Venture for All®, a global program designed to educate aspiring entrepreneurs and build capacity for highpotential startup ventures in emerging markets. He is the recipient of the Columbia Engineering School' s Distinguished Faculty Teaching Award and Columbia Business School' s Dean' s Award for Teaching Excellence.